Technical Specifications:

Q:File types accepted for print:

If you are submitting your own print ready files, we can accept the following file formats:
Preferred: .PDF, .JPG, .TIF, .eps
Not accepted: Quark Files, In-Design, Publisher files, Microsoft Word, Power Point – most of these applications have options to export .PDF files, which we will happily work with.
Please submit each side of your flyer as separate files. Please call if you have any questions about file formats.

Q:Color Format (RGB vs. CMYK):

We do require all files to be submitted in CMYK format for printing:
Most graphics software programs give you the choice to work in either RGB or CMYK color mode. Scanners and digital cameras create images and computer monitors display images using combinations of just three colors: Red, Green and Blue (RGB). These are the primary colors of light, which computer monitors use to display images on your screen.
Offset printing presses print full color pictures and images using a different set of colors, the primary colors of pigment: Cyan (blue), Magenta (red), Yellow and Black (CMYK). This is “4-color process” or “full-color” printing that comprises the majority of magazines and marketing materials you see every day.
If you have not created your digital layout or design using CYMK color space to begin with, at some point your RGB file must be translated to CMYK in order to print it on a printing press

Q:Bleed setup:

Printed colors that extend past the edge of a page. To cut the job to its actual size the processor has to make sure the job gets printed with 1/8 of an inch bleed, some jobs may require more than that. For example if the job is a business card (3.5” x 2”) the file size with bleed would be (3.75” x 2.25”).
Bleed is an area which can be cut without effecting the overall design of you project. We ask that you leave 1/8” inside and outside the document size for trimming and bleed. This means, do not leave anything critical to your design within this area. This would include any text or images you don’t want cut. Example: On a 3.5”x2” business card, do not place anything that you don’t want cut within an 1/8” of the edge of your document. This effectively leaves a “live area” of 3.25”x1.75” on a 3.5”x2” business card.

Q:File resolution (DPI or Pixels per Inch):

Files must have a minimum resolution of 300 dpi (dots per inch). Images with a resolution less than 300 dpi will reproduce poorly when printed (the image will look fuzzy and/or pixilated). If you took your images from a website on the internet, they commonly will not contain high enough resolution for printing.
The internet displays images at 72 dpi, so that the images appear quickly over an internet connection, but they should not be used for printing. If you submit low-resolution files for printing, the final print quality will be your own responsibility.

Q:Color Matching:

Due to the process we use to set up our print runs, exact color matching is not possible. Our print quality is superb and we are very confident in the color quality, but due to the fact that your project will be run at the same time as other jobs, we can not color match to any single design. The nature of our printing system is to keep the printing cost down for our clients.
If you require a color proofing for you job, we can re-estimate your project, but the cost on your project and possibly turnaround time will increase . Please contact us for specifics.

Frequently Asked Questions:

Q:What kind of file should I send?

We recommend saving as a .PDF
 You may also send the file in the following types: jpg, jpeg, psd, tif, tiff, eps.
We prefer that you send .PDF and .EPS files with outlined fonts. These files are easier to handle and will likely speed up your turn-around. Remember to add crop marks and flatten your files before uploading.

Q:What color mode should my files be?

If you send us an RGB file, there is a chance that a color shift may occur and you may not be satisfied with your job. You should always start and finish your designs in CMYK color mode.

Q:What resolution should my file be?

Low resolution files may be printed as is or will be placed on hold until we receive new files, slowing your turn-around. We prefer 300 dpi files and no less.

Q:How should I set up my bleed and crop marks?

Bleed must extend further than the cut line. Using one of our Templates can help you visualize this. Please keep all text and anything you do not want cut at least .125” away from the cut line. When sending an .eps or .pdf, make sure you include crop marks so we can cut the job correctly.

Q:How should I set up my file for proper rotation?

Files submitted are printed HEAD to HEAD as-is based off your files. Make sure to set up your files so that when we print them HEAD to HEAD the final product will read the way you would like. Also, front and back files need to be set up either both sides vertically or both sides horizontally. If you would like your back file to be upside down, please send your back file artwork upside down. For files not properly set up, Art to Print will use best judgment and will not be responsible for improper rotation.

Q:Should I send a proof or sample file?

When sending artwork, do not send extra files, like proofs or samples, because they might get printed. Only send the files you need printed. We are not responsible for these kinds of files being printed. Unless requested by one of our employees, DO NOT send files that you do not want printed.

Q:What is overprint, and how can it ruin my file?

Primarily used to intentionally overlap inks for a number of reasons, overprint can cause unexpected results. We suggest that you turn all overprint objects off before submitting your files. Unexpected results may occur if you have accidentally set certain objects to overprint. Always check logos and other artwork before submitting.

Q:Can I submit a front and back in the same file?

No. We are specifically set up to process one side at a time, and this requires that each side of a job must be on a separate file. Not separating files will cause delays and you might have to send the files again. Remember to separate the pages of your .pdf files as well.

Q:How can I make sure my blues do not come out purple?

Blue is close to purple in the CMYK spectrum. Remember, use a low amount of magenta whenever using high amounts of cyan to avoid purple. When using a blue in your design, always make sure to leave at least a 30% difference in your Cyan and Magenta values.

Q:How do I export a .pdf correctly?

When exporting from any program such as Indesign or Illustrator, use these settings to make sure your .PDF files export correctly.
Adobe PDF Preset is set to: Press Quality
Compatibility is set to: Acrobat 4 (PDF 1.3)
Compress Text and Line Art is set to: Off

Q:How do I get a grayscale image in a CMYK document?

Grayscale images that are converted to CMYK will have a color shift in the final print. That shift may be green or yellow. Always check the CMYK values of your grayscale in the final CMYK document. If there are other values other than K in your grayscale image, there is a chance that the color will vary. To eliminate all values other than K, use your Channel Mixer (adjustment layer) in Photoshop, then click “Monochrome” and adjust accordingly.

Q:What is rich black and how can I get it?

Rich black is an ink mixture of solid black, 100% K, with additional CMY ink values. This results in a darker tone than black ink alone. If you print black alone as 100% K, the resulting black may not be as dark as you might like. We recommend using
C 40 M 40 Y 40 K 100
This will give you a deep, dark, rich black.

Q:Why does my business card crack around the edges?

Cracking of the edges of a business card sometimes occurs when the card contains high values of ink, as in dark colors. This usually happens on a small amount of cards in the run. To prevent this, use lighter colors or if you must use dark colors, use as little ink as possible.

Q:What is banding?

Many things can cause banding. Banding can be caused by the program that it is exported from, such as Indesign or Corel. Also, too many gradient steps, for example going from a very light color to a dark color, in a small area will cause banding. To prevent this, check your digital files before sending. If you use a gradient, make sure it has enough room for a smooth transition.

Q:How can Pantone colors affect the way my job prints?

There are three different ways Pantone colors can affect the way your job prints. The first is by object effects, such as shadows or glows, on top of your Pantone colors. When a Pantone color is under these object effects, transparency issues show up during printing. To avoid this, convert all your Pantone colors into CMYK before submitting your order.
The second way Pantone colors can affect your file is when you use transparent images. White areas will show up during printing. To fix this issue, convert all your Pantone colors into CMYK.
The last way Pantone colors can affect your order is the color conversion between a Pantone color and CMYK. All of our normal printing is done in CMYK. If you use Pantone colors in a job that will print CMYK, your job might print with undesirable colors.
If you send in a job with Pantone colors, the CMYK conversion will change the Pantone color. Before sending your order, make sure all Pantone colors have been converted to CMYK.


Q:Aqueous Coating:

It is used to protect and enhance the printed piece with an added shine.


A series of vertical bars and spaces that represent any numerical series, most often a correct ZIP Code for the delivery address on a mailpiece. The barcode facilitates automated processing by barcode readers and scanners. A barcode also can be used to convey information for Delivery Confirmation and Signature Confirmation services. Barcodes that may be used for postal processing are POSTNET and UCC/EAN Code 128.


Jobs with the same type and quantity are collected on the same batch. For example, all business cards and postcards 4/1 1k are collected and printed on the same batch.


The finishing department, which performs operations on the printed product after it has been printed. The bindery operations are as follows:Folding, Binding, Stitching, Scoring, Perforation, Die Cutting, & Envelope Converting.


Different methods used to secure loose pages in a book is called binding. Saddle stitch is an example of binding.


Printed colors that extend past the edge of a page. To cut the job to its actual size the processor has to make sure the job gets printed with 1/8 of an inch bleed, some jobs may require more than that. For example if the job is a business card (3.5” x 2”) the file size with bleed would be (3.625” x 2.125”).


An outline around graphics, text or edge of a sheet.


Refers to the percent of light reflected back from a sheet of paper as measured by a light meter reading. Contrast is reduced and highlights are not as strong when paper with a lower brightness is used for a printed piece.

Q:Bulk Mail:

Standard Mail or Third Class Mail.

Q:C1S paper:

Paper coated on one side. We DO NOT print on C1S paper.

Q:C2S paper:

Paper coated on both sides. Our 14pt and 16pt paper are examples of C2S. (AQ Coating or UV Coating are seperate options and are not effected by this)

Q:Card Stock:

Also called cover stock. Mostly heavyweight papers are called cards stock. The thickness of card stock is indicated with point sizes such as 14pt, 16pt. Some people will also refer to 100lb gloss cover as a card stock.

Q:Carrier Route:

The address to which a carrier delivers mail. In common usage, carrier route includes city routes, rural routes, highway contact routes, post office box sections, and general delivery units.


The primary colors used in 4-color printing. CMYK are used to reproduce full color on the printed sheet. CMYK also called PROCESS COLOR
C:Cyan (Blue)
M:Magenta (Red)
K:Key (Black)


The mixture of clay materials that are applied to paper to improve the smoothness of the paper’s surface and improve ink holdout during the printing process. Examples are Aqueous coating (AQ) and UV coating. UV coating adds a gloss finish to the product and also improves the vibrancy of the printed colors. Spot-UV can be applied to selected portions of the piece, while keeping the rest a matte finish.

Q:Coding Accuracy Support System (CASS):

A service offered to mailers, service bureaus, and software vendors that improves the accuracy of matching to delivery point codes, ZIP+4 codes, 5-digit Zip Codes, and carrier route codes on mail piece. CASS provides a common platform to measure the quality of address matching software and to diagnose and correct software problems.

Q:Color Types

4:4 (4 over 4) – 2 sided full color on front and on back
4:1 (4 over 1) – 2 sided full color on front, black on back
4:0 (4 over 0) – 1 sided full color on front

Q:Color Proof / Epson Proof / PDF Proof

An image, created by using color inks. Showing what the final printed product will look like. Color proofs are not exact examples of how things will print as paper and gangrun can affect the final product. They should only be used as a loose representation of how the colors wil appear. PDF Proofs will not match the final product and should be used for content only.

Q:Consecutive Numbering:

Numbering a form, or a series of printed material where the number changes sequentially from one to another. Example, if the first one has number 201, the second will get 202, the third would be 203 and so on.

Q:Crop Marks (Guide Marks):

Lines printed in the margin of sheet that indicates to the cutter and bindery where the finished product should be trimmed. They are also used to show what part of a photo should be used and what part should be cropped off.

Q:Die Cutting:

A specific shape like circle, star, etc (any designs that cannot be done by a straight cut) which is cut by a metal blade. Door hangers are a popular product which requires die cutting. We can accomodate shape sizes 13” x 10” and smaller, larger sizes must be sent out to other binderies.

Q:Direct Mail:

Another name for advertising mail sent to targeted markets. It can be any mail class, but it is usually Standard Mail.

Q:Dots Per Inch (dpi):

A measurement of resolution of input, output and display devices. 300 dpi means that when printed, each square inch of your image will contain 90,000 pixels (dots), the higher the dpi (the more pixels per inch) the more crisp the printed image will be. Our electronic (digital files) have to have a resolution of at least 300 dpi. Anything less than that is considered as low resolution and may appear blurry when printed.

Q:Finished Size / Trim Size:

The size of a printed product after all production operations have been completed.


Operations to a document after it has been printed. The finishing operations could include bindery work such as, folding, trimming, binding, die cutting, inserting or any post press process that must be completed.

Q:Flat Size:

The size of a printed product after printing and trimming but before any finishing operations that affect its size, such as folding.


The application of metallic gold or silver foil on paper using a heated die. The foil is adhered to the surface leaving the design of the die on the paper. Foil Stamp Printing adds a custom touch to your printed product by applying a thin film of metal to paper that creates a high grade, eye-catching result.


The process of bending printed sheets in a specific area. Folding is one of our popular bindery jobs.

Q:4-Panel Roll Fold:

A type of fold where the piece is folded inward at one end and then folded inward again one or more times. It is as if you are rolling the piece up.

Q:Accordion Fold:

A sheet which has been printed on only one side then folded twice in right angles to form a W-shaped four page uncut section. We are able to fold up to 4 panel(8 page max). Accordion folds are usually 100lb book papers. Such as, brochures and catalogue.

Q:Double Gate Fold:

Single gate fold, with an additional fold on the center.

Q:Double Parallel Fold :

A type of fold where the piece is folded in half and then folded in half again. The folds are parallel to each other. Also known as a quarter fold.

Q:French Fold (quarter fold):

A sheet which has been printed on one side only and then folded twice at right angles to form a four page uncut section.

Q:Gate Fold:

When both sides of an oversize page fold into the gutter in overlapping layers.

Q:Half Fold:

Is fold in half.

Q:Half-Tri Fold:

A sheet is folded in half and then tri-folded.

Q:Tri Fold:

A fold where a three panel piece has both side sections folded inward, one on top of the other each section is approximately 1/3 the length of the piece. Also known as a C-fold or letter-fold.

Q:Z Fold:

A paper fold represented by back and forth folds into three panels.

Q:Full Bleed:

Printing that goes to the edge of all four sides of the page.

Q:Gloss Finish:

A coating on paper that provides a higher reflection of light, which results in a shiny appearance. Gloss coatings reduce ink absorption, which allows excellent contrast and color definition.

Q:Gloss Paper:

Paper with a gloss finish, usually used for higher quality printing. Examples are 100lb gloss book, and 100lb gloss cover.

Q:Gray Scale:

A strip of paper containing gray tones ranging from white to black. So gray scale refers to black and white printed material.


Metal finger like clamps that grab the paper to pull it through the press as the sheet is being printed.


The thinnest possible line or space that is visible.

Q:Head to Head:

Printing on the front and back of a sheet is setup so that the top of both sides is printed at the same end of the sheet. You would turn the sheet like the page of a book to read the reverse side.


Printing on the front and back of a sheet so that the tops of each side are printed at opposite ends from each other. The top of one side is opposite the bottom of the other. You would turn the sheet over from top to bottom to read the reverse side. Also referred to as head-to-tail or tumble.


A spot on a printed sheet that appears as a small white circle with ink in the center, caused by particles such as dirt, dust, or bits of paper.


The printing of new copy on a piece that is already printed. Examples of imprinting are ink-jetting addresses on postcards after the actual card has been printed. Please note that we DO NOT imprint or inkjet on any paper with AQ or UV Coating.

Q:Ink Jet:

A printing technology in which liquid ink is sprayed through tiny nozzles onto the paper in a pattern of dots, forming the image on the paper. Jobs with AQ or UV coating cannot be ink jet printed.


A letter, card, or similar item placed inside another mail piece (host piece).


Printing a page so that when positioned for reading the width is greater than the height.

Q:Line-of-Travel (LOT) Sequence:

A sequence required for some Enhanced Carrier Route and carrier route rates in which mail pieces are arranged by ZIP+4 codes in the order in which the carrier serves the route. The mail pieces are sequenced in delivery order.

Q:Line Screen:

A transparent screen which has been etched with fine lines. It is used to convert a picture or photograph into a halftone dot pattern so that can be printed.


1.The process of setting up and adjusting a printing press for a particular ink, paper and specifications prior to printing. This includes adjusting the infeed, grippers and guides, adjusting ink for proper coverage, registering copy, and matching the printed piece with the proof to be sure everything is correct. Also referred to as set up.
2. The paper used while making all the necessary adjustments before printing the actual run. Also referred to as set up.


The non-printed areas around the image area of a page.

Q:Matte / Velvet Finish:

A coated paper finish that is flat, not shiny like a gloss, but still keeps much of the ink from being absorbed by the paper and produces an excellent image.

Q:Offset Printing:

The transfer of an inked image from a plate to a blanket cylinder, which in turn transfers the image to the printing material as it passes between the blanket and the impression cylinder and pressure is applied. Also referred to as offset lithography.

Q:Open End Envelope:

An envelope with an opening along its short dimension.

Q:Open Side Envelope:

An envelope with an opening along its longest dimension.

Q:Out of Register / Off Register:

When an image is not printing in the exact location that it is suppose to. When printing more than one color, if the colors do not line up properly, they are out of register.


Sending information from a computer to a printing device to produce a printed page is called output.


Printing an image over an area that has already been printed. In printing process colors, one process color is printed over another creating a secondary color, which is a combination of two primary colors. Sometimes in the files that customers send us there will be overprinting issues. Such as type or logos not printing. Customers should be aware that we do not check for this and their overprinting situation must be evaluated before sending the files to us.
Please read our FAQs which provide info on how to avoid these and other issues.

Q:Overruns / Overs:

The quantity of items produced over the quantity that was originally ordered. Also referred to as any paper spoiled in the process of printing. For example if our batch is 1000 quantity batch we always overrun 150-200 sheets.

Q:Pantone Matching System (PMS):

A registered name for an ink color matching system used to compare, match and identify specific colors. To do so we use a pantone book. It contains pantone colors with their closest CMYK values.

Q:Paper Grain:

The direction in which the fibers line up during the manufacturing process. It is easier to fold, bend, or tear the paper along the same direction of the fibers. Cut sheet laser printers generally use long grain paper in which the grain runs parallel to the long side of the paper, resulting in better performance through the laser printer.


A printing press that can print on the front and the back of the paper in one pass through the press.


The process of printing both sides of a sheet of paper in the same pass through the press.


Creating a series of holes so that the paper can be torn more easily along the line that is formed. Postage stamps and tear-off cards are common products that require perforation.


The smallest unit of a digitized image created by a digital device, such as a computer, camera, or scanner. Pixel is short for “picture element.” The more pixels per inch the better the resolution. On computer monitors, the display is divided into rows and columns containing thousands or millions of pixels. Each pixel is composed of three dots representing the three color channels of red, green, and blue light that are necessary for creating a color image on computer monitors and television screens. Because of their small size, the pixels appear to merge, simulating a continuous tone image, but when magnified they appear to be tiny square blocks of light, as shown in the illustration.


A metal or paper light-sensitive sheet that holds an image that has been photographically produced. During the printing process, the image area picks up ink, which is then transferred to a blanket and then to paper.


Payment for delivery service that is affixed or imprinted to a mail piece, usually in the form of a postage stamp, permit imprint, or meter stamp.


Authorization required to mail without affixing postage. A postage imprint, also referred to as an indicia (The imprinted area in the upper right corner of the mail piece that indicates postage payment), is used instead. An advance payment is made to the post office and postage payment is deducted from that deposit.

Q:Presentation Folder:

We offer different kinds of presentation folders, Inner pocket with round cut corner:(1 or 2, left & right pockets are optional) Inner pocket with straight cut corner:(1 or 2, left & right pockets are optional) Business card slit, left or right is also optional.


The process by which a mailer groups mail by ZIP Code so that it is sorted to the finest extent required by the standards for the rate claimed. Generally, presort is performed sequentially, from the lowest (finest) level to the highest level, to those destinations specified by standard and is completed at each level before the next level is prepared. Not all presort levels are applicable to all mailings.


Machine used to print.

Q:Press Check:

Printed sheets from the press that are pulled once all the makeready has been completed. The sheets are checked for quality and accuracy before authorization is given to go ahead with the full production run. Sheets may be pulled throughout the run to do press checks to assure that quality is being maintained. We DO NOT do press checks for customers.

Q:Press Proof:

A proof that is produced on the press using the inks and paper specified for that order.

Q:Press Run:

The total quantity of pieces printed during one printing.

Q:Price Break:

The order quantity level at which the price of the paper or printed material goes down.


The department in charge of making customers’ files “print ready”.


A copy of the artwork representing a loose simulation the finished product. It is used for review and approval.
1. PDF proof. PDF proof is an electronic proof. Does not show color correctly but can be used for content.
2. Epson Proof. Is a printed proof, which also called hard copy proof it is a 80%-90% match with the final printed product however varies due to paper types and gang run or batch printing.


Checking a proof for errors or discrepancies from the original copy.


Drilling of holes through a stack of paper. We use hole punching if a customer wants to have that on any printed piece. Applicable & popular sizes are 1/8” & 5/16”. We can provide a different size, other than above mentioned, upon request.


A price, given by the printer or distributor, based on the specifications supplied for that product.

Q:Register Marks:

The printed marks used to align color separations for printing so that each color registers with each other.


The measurement of output quality expressed in pixels (dots) per inch on a computer monitor or dots per inch on printed media. For example, a monitor displaying a resolution of 800 by 600 refers to a screen capable of displaying 800 pixels in each of 600 lines, which translates into a total of 480,000 pixels displayed on the screen. When referring to printed media, a 300 dpi (dots per inch) printer for example, is capable of outputting 300 dots in a one-inch line, which means that it has the ability of printing 90,000 distinct dots per square inch (300 x 300).


The additive primary colors, red, green and blue, used to display color in video monitors. Printing with a file in RGB color mode will produce a washed out appearance. We not check files for RGB. That responsibility falls to the customer before submission of the files.


The turning or positioning of text or an image at different degrees of orientation on a page.

Q:Round Cornering:

Using a machine to die cut the corners of forms, cards and books to create a rounded corner.

Q:Saddle Stitching:

The method of binding the pages of a section where the folded pages are stitched through the fold from the outside, using a wire staple (stapling).


A crease applied, in a straight line, to a sheet of paper to allow it to fold easier and more accurately.

Q:Set Up:

1.The process of setting up and adjusting a printing press for a particular ink, paper and specifications prior to printing. This includes adjusting the infeed, grippers and guides, adjusting ink for proper coverage, registering copy, and matching the printed piece with the proof to be sure everything is correct. Also referred to as set up.
2. The paper used while making all the necessary adjustments before printing the actual run. Also referred to as set up.

Q:Shrink Wrapping:

A method of wrapping packages or products with a plastic film and then applying heat so that the wrap fits tight to the product. Shrink-wrapping is used to package a product in specific quantities and is also used for protection purposes. It also adds some stability to the product when storing. Also referred to as plastic wrapping.

Q:Skid / Pallet:

A wooden platform used to hold stacks of paper or cartons. Used to store or ship materials or finished products.


A paperboard jacket that fits over the four sides (top, bottom, and two parallel sides) of a letter tray in order to keep the mail inside the tray from falling out.


Cutting paper by the use of a cutting wheel. Paper may be slit into smaller sheets or a web of paper may be slit into narrower rolls.
A slit can also refer to cuts made that do not divide a sheet. For example, on a presentation folder smaller diagonal slits can be made on the pockets where business cards can then be displayed.

Q:Spiral Binding:

Book binding that consists of a spiral wire or plastic that is wound through holes. Also referred to as coil binding.

Q:Spot Coating / Spot UV:

Coating paper only in specific areas as opposed to all over coating. In a Spot UV job the job gets a UV coating in only specific areas and does not get any AQ coating in any other places. Spot UV can be referred to as spot varnish.

Q:Spot Color:

Printing with one or more solid colors, generally black ink is used with the addition of other colors. It is used to add highlight and add color to a printed product without having to print with four-color process.


1.To assemble and combine film or negatives to produce the final film for plate making. This process is now done electronically by many companies, bypassing the manual process altogether.
2. In reference to labels it is the removal of the matrix or waste material from around a pressure sensitive label after it has been die cut.

Q:Swatch Book:

A booklet containing samples of paper or ink colors.


A preset model that acts as a structure for setting up a similar product. We can provide a template for your project upon request.


A container used in postal facilities to hold letters and First-Class Mail flats. It is used as a basic unit of mail quantity for purposes of preparing mail to a qualify for discounted postage rates. Also see full flat tray, full letter tray, less-than-full tray, and overflow tray.


1. The process of cutting the product to its finished size. The excess that is cut off is also referred to as the trim.
2. Combining various roll sizes to be slit from a full width roll from the paper machine so that an acceptable percentage of the salable width will be used.

Q:Turnaround Time:

The accumulated time between receipt of an order and completion of the finished product. Here at 4over we offer different types of turnaround depending on the product, 2-4 days, 5-7 days and 7-10 business days turnaround.


The process of converting text into type used for printing.


Ultra Violet. The part of the spectrum where the wavelength of light is shorter than the wavelength of visible light.

Q:UV Coating:

A liquid coating applied to the printed piece, which is then bonded and cured with ultraviolet light. This coating is used to provide a protective coating to the printed image. Please note that you CAN NOT write or imprint on a uv coated jobs.


A thin, liquid protective coating, either matte or glossy, that is applied to the product. It adds protection and enhances the appearance of the product. It can be applied as an all over coating or it can be applied as a spot coating.


The provider of a product or service. Also referred to as supplier.

Q:Window Envelopes:

An envelope with a die cut opening that is intended to have information show through from the piece inside the envelope.

Q:Work and Tumble:

A printing method where different pages are assembled so that they are on one plate. One side is printed and the sheet is turned from front to rear so that you are using the opposite edge as the gripper edge and then the second side is printed. The product is then cut apart to make two finished items.

Q:Work and Turn:

A printing method where different pages are assembled so that they are on one plate. One side is printed and then the sheet is turned over so that you are using the same gripper edge and then the second side is printed. The product is then cut apart to make two finished items.


Zipping is a way to compress electronic files A compressed file is considered “zipped.”

Q:ZIP Code:

A system of 5-digit codes that identifies the individual post office or metropolitan area delivery station associated with an address. ZIP+4 is an enhanced code consisting of the 5-digit ZIP Code and four additional digits that identify a specific range of delivery addresses.

Q:ZIP+4 Code:

A nine digit numeric code composed of two parts:(a) the initial code:the first five digits that identify the sectional center facility and delivery area associated with the address, followed by a hyphen; and (b) the four-digit expanded code:the first two additional digits designate the sector (a geographic area) and the last two digits designate the segment (a building, floor, etc.)

Q:ZIP+4 barcode:

A nine-digit POSTNET barcode consisting of 52 vertical bars. Also see Postal Numeric Encoding Technique.